Gancedo is one of those brands that may go unnoticed but this family business is one of the most recognized companies worldwide in terms of textile decoration.
I was in charge of all the definition part, both in terms of how to sell the different products/services as well as the UX/UI part, of the Gancedo Contract vertical. This division is in charge of selling textile material to several of the most important global hotel and restaurant chains.
In order to achieve the best results, we conduct interviews with both sales representatives and customers to find out their real needs and expectations.
