My name is Edorta and I am a Product Designer with more than 10 years of experience that has specialized in the world of Systems and Design Operations. Throughout this time I have worked for both large companies and small startups, facing many different challenges.
Some of the companies I have had the opportunity to work with have been: Inditex, Lookiero, Libere, Guggenheim Museum Bilbao, Kutxabank, Euskaltel, Vitaldent, Laboral Kutxa, Eroski, Banco Pichincha, Edenred, Aldi, Saunier Duval….
After a year working in the Design System of a company related to the world of fashion, I made the leap to the Design Systems team at Inditex. My responsibility? To achieve the highest degree of adoption of DS by a design team composed of more than 100 designers, adapting to the particularities of each of the squads.
Lookiero offers an online personal shopper service, being the leading company in the sector at European level. I have been the Product Designers of several squads of the company: Transport, Customer Service, Warehouse, Catalog. In addition, I acquired much of the responsibility for maintaining and modernizing Aurora, the company’s Design System.
Back in late 2016 and early 2017, at the height of the Design Systems boom, in LIN3S we designed and developed the new Euskaltel website. A pharaonic project that we managed to put into production in a few months facing countless problems along the way.
The startup Líbere was born with the aim of revolutionizing the housing sector globally by offering flexible accommodation in countless spaces throughout Europe. For my part I was in charge of the first design decisions, with the data very present when making decisions and understanding the moment in which the company was.
At the beginning of 2021 in LIN3S we started with a CRO plan for Forum Sport, one of the online stores of sports equipment with more turnover nationwide. I am in charge of the UX/UI part of the project, working side by side with the entire digital analytics team.
Three weeks of work, that’s how long @tuikter and I had to research, idea and define the new Vitaldent’s website when we were working at Unexpendables. We managed to identify the company’s business levers to build a series of generic components that gave us the ability to build screens in an agile way.
Gancedo, one of the most recognized companies worldwide in the field of decorative textiles, was looking to define the online image of its B2B vertical. I was in charge of everything from research to the screen design of the new site.
I was in charge of the complete definition of the new Web and Design System for Banco Pichincha in Spain. The objective was to simplify the way in which products were presented in order to achieve a better understanding of the users and a greater customer acquisition through the online channel.
Starting from an already approved visual line, my work consisted in creating the rest of the screens of the new Web of the University as well as solving new requirements, giving support to the company that was in charge of the development…
This newly created company, with a clear international projection, was looking to update its brand image in the online channel with the aim of positioning itself as a top company in software development for the Industry 4.0 sector. For this I did several workshops with them that helped us to define their discourse and tone.
I consider myself an all-round designer able to participate in all stages of the design process, from the discovery part to the final delivery. I have conducted surveys, interviews, workshops with stakeholders, moderated and unmoderated tests, session recordings…
It is true that there is one area in which I feel particularly comfortable: in the creation and interaction of complex Design Systems. I often talk about this on my Linkedin.
I rarely do freelance projects outside the agency I work for, but you can always try.