Helping one of the largest telecommunications companies in the country to achieve better brand positioning


Euskaltel is one of the telecommunications companies with the largest number of customers nationwide and the leading company in the Basque Country in terms of telephone and internet services..

Over the years, the company had been neglecting its digital brand image. Each vertical had a different visual line, which made communication very heterogeneous.

I was in charge of leading the Design System of the company, renewing both its main website and all the microsites of the different work areas.

The result, a digital ecosystem that is much more aligned and easier to maintain.

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